HYFN Blog

Blog Post By: Kerry Meisner

Quality vs. Quantity: Not All Leads Are Created Equal


 

Blog Post By: Caroline Sancken

It’s A Wonderful Report


Imagine this: You are on a beach, soaking in the sunshine, listening t...

Blog Post By: Tyler Burton

Who is Writing This Script? Hollywood, UX Design and the Future of Technology


  Before we can start thinking about how to improve the user experienc...

Blog Post By: Susan Kirksey

Designing Digital Solutions: How To Get The Most Out Of A Digital Agency


Blog Post By: Scott Burton

Meet The GDPR, Europe’s New Privacy Law


The GDPR is coming. What is it, and why should you care?  

Blog Post By: Bryan Williams

Be Smart: The Added Value of Third-Party Audiences


Third-party audiences are a vital tool for narrowing down advertising ...

Blog Post By: Bree Blackman

Back off, Bots: How Facebook Dynamic Creative Optimization Helps Humans


Some might not expect this, but as a design team that builds top perfo...

Blog Post By: Allison Taylor

Turn Inspiration Into Action With Pinterest Autoplay Video


Advertisers can now dynamically tell their brand stories in new ways t...

Blog Post By: Brad Goldberg

Snapchat: The New Frontier (Of Cost Efficiency?)


The time to buy Snapchat is now, and I’m not talking about their stock...

Blog Post By: Brad Goldberg

Snap Ads: The Best Of Television And Mobile Combined


Different from custom sponsored Geofilters and Lenses, Snap Ads give b...

Blog Post By: Bryan Williams

Don’t Spike Your Ad Spend: Smart Budget Allocation During The Super Bowl And Similar Events


“Half the money I spend on advertising is wasted; the trouble is I don...

Blog Post By: Scott Burton

Debugging Bias: Questioning The Ethics Of Digital


There was once an idyllic time for us nerds. It was a good gig we had ...

Blog Post By: Chris Graham

A Tool That Reallocates Your Ad Budget For Cost Efficiency


A prominent E-Commerce client came to HYFN as a sophisticated but nasc...

Blog Post By: admin

Q&A: How to Max Out Your Health and Fitness Marketing Potential


Let’s face it, everyone can make up any reason not to workout. So in a...

Blog Post By: Brad Goldberg

Retail Advertising: Find That Golden Balance of Scale and Efficiency


With over 1.7 billion users on Facebook, and the relatively low barrie...

Blog Post By: Laura Caccavo

How to Account Direct Like a Badass


In the history of the clichéd question “What do you want to be when yo...

Blog Post By: Ashley Heron

Finding Water: Being Good When Digital is Hard and the Living’s Easy


Welcome. You’ve joined an exciting digital agency. Your ability to cre...

Blog Post By: Harmony Streams

Notes From an Intern: A Sophomore Meets a Digital Agency


Remember that feeling growing up? The one when you step onto a new cam...

Blog Post By: Jonathan Miller

Brand Voice: When Changing a Word Doesn’t Change a Thing


As media evolves further into an interactive endeavor and brands subse...

Blog Post By: Gerald Tang

Notes From a Sales Guy: Four Ways to be in Sales and Not Your Team’s Nightmare


Roughly seven out of 10 workdays, I bring unsalted chicken and steamed...

Blog Post By: Kevin Delmotte

What Instagram Stories Means for Your Brand


Last week, Instagram introduced “Stories.” This new feature is almost ...

Blog Post By: Keith Mayoral

Are You Using the Wrong Mobile Deeplinks?


Suppose you receive a letter in the mail saying you’ve won an all expe...

Blog Post By: Chris Graham

Build a Brand, Not Just a Product


Imagine that the next ad you see is for Brown Sugar Water (BSW). BSW i...

Blog Post By: John Sulaitis

Has Gamification Gone Too Far?


Badges, points, leaderboards, levels, progress bars, check-ins, reward...

Blog Post By: Daniel Leavitt

The Case of Your Missing Instagram Widget


You may have noticed this summer that a lot of sites that used to prom...

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